Learning Objectives

What-If Games simulations train learners on,

Planning

Raw Material
Production
Service requirements
Inventories
Outsourcing
Forecasting
Channels of sales

Strategic Decisions

Cost leadership
Differentiation
Production
Pricing
Marketing and Brand Building
New products & Diversification
Product Features

Analyses and control

Financial Statements
Market Shares
Competitive Position
Costs
Quality
Competition

Countering tactical issues

Product Lifecycle related
Competitors’ Actions
Unforeseen Events
Product Discounts and Promotions

The primary learning objectives of What-if games are,

to build competence in analysis of data in business settings,
to apply the knowledge of business fundamentals,
to experiment with different actions to see possible outcomes of their decisions,
to strategize and make decisions to manage business successfully and profitably

What-if games simulate scenarios that are challenging, yet enjoyable and encourage learners to

make business decisions based on available information and resources
apply the basic econometric principles and optimize on resources
contribute as a member of the team to achieve a common goal
play to a strategy and make course corrections based on feedback (results of past decisions, competitor action, changes in macroeconomic parameters, and unforeseen conditions).
perceive and learn to appreciate how different business activities fall in place

The above role-plays ensure critical learning outcomes like

analyzing business data,
applying knowledge of fundamental concepts of economics, operations management, marketing management, finance management, etc.
working out strategies,
planning different aspects of business management,
making decisions in competitive environments